We are very excited to be bringing a marvelous tourism program to encourage even more people to frequent businesses in our beautiful area. Here in Caldwell County, North Carolina, U.S. Highway 321 goes through the scenic towns of Granite Falls, Sawmills, Hudson, and Lenoir before heading north to the High Country of Blowing Rock and Boone. We want to help area businesses benefit from the 30,000 to 60,000 vehicles that visit Lenoir & the NC foothills each day along this busy route. Our new program, Take321, is free for Chamber of Commerce members to help you promote your business. If you aren’t a Chamber member yet, reach out and we’ll help you join.
So, what is Take321? It’s simple. We are gearing up to promote our participating businesses through the use of billboards, print advertising, radio, our Take321.com website, and 25,000 new rack cards that will be found in visitor centers throughout the southeast. Our goal is to get those travelers who tend to drive through the area to actually stop and see all that we have to offer and all that YOU have to offer.
Whether you own and operate a bed and breakfast, hotel, brewery, coffee shop, meadery, restaurant, winery, distillery, furniture store, or something else, taking part in Take321 can take your business to the next level. It is really easy to get started with our new initiative. Just head over to the Take321.com website and look for the Contact Us area to reach out. We’ll get in touch with you about adding your company to the website and featuring it on our interactive map. You love Caldwell County and so will everyone who stops by, so let’s work together to show them that driving through on scenic US 321 is only part of the fun.